St. Tropez is the French Riviera’s most recognizable name in luxury living and an unmissable stop on a South of France yacht charter. Once a quiet fishing village, this pastel-painted port town transformed into a symbol of Mediterranean chic in the 1960s, luring artists, jet-setters, and A-listers alike. On a St. Tropez yacht charter, expect a mix of exclusive beach clubs, historic coastal streets, luxury boutiques, and front-row marina berths made for superyachts up to 100m.

The heart of St. Tropez beats with both timeless culture and contemporary style. The Old Town, known as La Ponche, is a maze of narrow, pastel-painted alleyways, where cafés serve fresh croissants beside art galleries, and the aroma of café au lait fills the air. Twice a week, the Place des Lices comes alive with a local market. You’ll find everything from ripe fruit and local cheeses to lavender soaps and Provencal tablecloths. If you enjoy shopping, stroll down Rue Gambetta, where designer boutiques like Dior and Chanel sit inside traditional stone buildings. It’s a lovely mix of old-world charm and modern style that makes St. Tropez feel special.

Of course, the coast is what draws most yacht travelers here. Pampelonne Beach is the town’s most iconic strip, stretching 5 kilometers and home to names like Club 55, Nikki Beach, and Tiki Beach. It’s where people relax with chilled rosé, enjoy long lunches by the sea, and try watersports like jet skiing and paddleboarding. For those looking for something more peaceful, the smaller Plages La Glaye and La Ponche are tucked closer to town and are ideal for quiet swims in crystal-clear water. There are also some beautiful places to anchor nearby like Cap Taillat and Cap Camarat, perfect for snorkelling, kayaking, or just soaking up the Riviera sunshine from your yacht.

St. Tropez really comes to life during the event season. Sailing events like Les Voiles de Saint-Tropez and the Giraglia Rolex Cup bring some of the world’s most beautiful yachts into town. The harbor gets lively, the streets are full of energy, and there’s always something happening — from dockside parties to late-night gatherings. On land, you’ll find festivals like Les Bravades and the International Polo Cup, plus open-air art shows and live music. Even if you’re visiting outside those peak weeks, the nightlife is always exciting. Start with a cocktail at Le Bar du Port, and if you’re in the mood to keep going, Les Caves du Roy is the place to dance into the early hours.

There’s also a softer side to explore. The hills around town are covered in vineyards, and if you like rosé, this is the place to try it. Wineries like Château Minuty and Château Barbeyrolles are easy to reach and offer beautiful tastings with views over the countryside. If you’re feeling active, there are walking trails around Cap Camarat that are perfect in the early morning or at sunset. You can also anchor near the Îles d’Hyères for a peaceful day of diving or paddleboarding. And don’t miss a simple pleasure like watching a game of pétanque in the village square while the sun sets.

Whatever your pace, St. Tropez has a rhythm that adapts. Fast or slow, wild or quiet, always unforgettable. A St. Tropez yacht charter is a complete experience. Browse our full collection of St. Tropez yacht charters to begin your journey.